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Case study

Ad Marketplace

A native Telegram Mini App ads marketplace was built to connect advertisers and channel owners through one operational flow with escrow-backed settlements and workflow automation.

Product gallery

Visual walkthrough of the native Telegram Mini App marketplace and deal lifecycle flows.

Ad Marketplace brief feed with filter panel for categories, budget, and sorting.
Brief browsing with filter and sort controls
Brief application flow and publisher channel selection in the Ad Marketplace mini app.
Application flow from brief details to channel selection
Channel management settings and Telegram analytics sync view in Ad Marketplace.
Channel settings and analytics sync from Telegram
Listing management and FAQ documentation screens inside Ad Marketplace.
Listing management and in-app operational FAQ
Deal details overview and escrow finance tab showing TON settlement flow.
Deal overview and TON escrow finance breakdown
Creative approval card and deal activity timeline tracking status transitions.
Creative approval state and full activity timeline
Profile and TON wallet connection screens used for account and payment setup.
Profile role switch and wallet connection setup

Execution timeline

  1. Step 1

    Defined a unified marketplace model covering advertiser briefs, publisher listings, and clear cross-role participation rules.

  2. Step 2

    Implemented a full deal lifecycle with TON escrow, approval gates, workflow state transitions, and operational status automation.

  3. Step 3

    Shipped the native Telegram Mini App with bot-assisted operations and worker-backed background jobs for reliable deal execution.

Scope delivered

  • Dual-sided marketplace: advertiser briefs and publisher listings in one product
  • Telegram channel verification and analytics sync for publisher credibility
  • Ad format and pricing configuration at channel and listing level
  • TON escrow flow with lifecycle states, timeout controls, and settlement logic
  • Creative approval loop and posting-plan workflow before publication
  • Auto-posting orchestration with delivery verification checkpoints
  • Bot-based anonymised chat relay for advertiser and publisher coordination
  • Bot-assisted deal interactions and status messaging integrated with app workflows

Outcomes

  • Advertisers and publishers can complete one coherent path from offer discovery to settlement
  • Deal execution is transparent through explicit statuses, approvals, and lifecycle checkpoints
  • Operational confidence improves with Telegram-native verification and analytics-backed channel data
  • Escrow and posting automation reduce manual coordination overhead during campaign delivery

STARVIA TECH role

End-to-end product engineering across architecture, backend workflow design, Telegram integration, TON escrow implementation, and delivery operations.

Service focus

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